• Describe two or three techniques you can apply when delivering an effective bad-news message and why each is important. • Discuss two or three strategies you can utilize when writing or speaking to persuade others to accept your point of view. • Discuss at least two DOs and two DON’Ts for writing a convincing and effective formal report. • Explain the difference between primary research and secondary research. Include how each is used in gathering information for research. • Provide at least two ways graphics can be used to increase the effectiveness of a presentation and two ways graphics can hinder a presentation’s effectiveness? There can the technique of using an approach which is completely structured with provision of supporting reasons or factual information for delivering a bad-news message (O'Neill & Kelley, 2021). There can be every type of complication in communication avoided with support received by the message-recipient in decision taken to actualize the bad news (O'Neill & Kelley, 2021). There can be the development as well as sustenance of a professional relationship. Another technique can be provision of suggestion of strategies to resolve the problem (O'Neill & Kelley, 2021). This will ensure positivity. Both techniques are important because reasons or factual information can be verified by the recipient. Moreover, resolving any problem is always something positive. Ethos can be used to persuade others by establishment of credibility (Gold & Gold, 2021). For example, there can be quotation of a credible personality like any former president of America can be quoted. Pathos can be used to ensure that the audience becomes emotional to get influenced with emotional appeals of the writer/speaker (Gold & Gold, 2021).